A good reputation is priceless.

Meaning: A good reputation is very valuable and should be protected.

Choice of Words: Good means having positive qualities or characteristics. Reputation is the opinion that people have about someone or something. Is indicates a state of being or existence. Priceless means having a value that cannot be measured in money. Together, the sentence means that a positive opinion about someone or something is very valuable and cannot be easily replaced.

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Related Expressions